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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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7
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6
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Grün, Bettina
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Journal of marketing research : JMR
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International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
96
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
64
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of forecasting
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
Marketing : ZFP ; journal of research and management
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of market research
38
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of business economics : JBE
33
Journal of consumer behaviour : an international research review
32
Journal of advertising research
30
Journal of retailing and consumer services
30
The marketing review
28
Journal of marketing
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
European journal of marketing : EJM
22
Die Betriebswirtschaft : DBW
20
Advances in business and management forecasting
19
European journal of operational research : EJOR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The journal of product innovation management : an international publication of the Product Development & Management Association
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
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Psychology & marketing
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International journal of production economics
15
Journal of marketing education : JME
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
3,239
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1
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10
of
3,239
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1
Zur Berücksichtigung von Heterogenität versus funktionaler Flexibilität in Absatzreaktionsmodellen : eine empirische Studie auf Basis von Handelsdaten
Weber, Anett
;
Steiner, Winfried J.
- In:
Journal of business economics : JBE
82
(
2012
)
12
,
pp. 1337-1365
Persistent link: https://www.econbiz.de/10009685369
Saved in:
2
Forecasting retailer product sales in the presence of structural change
Huang, Tao
;
Fildes, Robert
;
Soopramanien, Didier
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 459-470
Persistent link: https://www.econbiz.de/10012110716
Saved in:
3
Markt und Marketing im Ostblock
Schulze, Martin
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
(
1965
)
11
,
pp. 605-610
Persistent link: https://www.econbiz.de/10011388932
Saved in:
4
Conceptual delimitations regarding the sales forecasting methods, case study for the seasonal coefficient method
Dragomirescu, Simona Elena
;
Solomon, Daniela Cristina
- In:
Studies and scientific researches / Economics edition / …
19
(
2014
),
pp. 102-111
Persistent link: https://www.econbiz.de/10011333793
Saved in:
5
Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan
;
Steiner, Winfried J.
;
Weber, Anett
; …
- In:
European journal of operational research : EJOR
246
(
2015
)
1
,
pp. 232-241
Persistent link: https://www.econbiz.de/10011341652
Saved in:
6
Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord
;
Clement, Michel
;
Stehr, Dominik
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 249-274
Persistent link: https://www.econbiz.de/10012177022
Saved in:
7
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
8
Märkte und Marketing als Entwicklungsfaktoren im Mittelmeerraum : Konferenz des Mediterranean Social Sciences Research Council in Kairo
Tsaoussis, Dimitri G.
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
(
1963
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10011383160
Saved in:
9
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
10
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
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