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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
49,068
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49,065
Relationship marketing
7,457
Beziehungsmarketing
7,454
Marketing management
7,212
Marketingmanagement
7,205
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6,463
Brand management
6,462
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5,643
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5,643
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5,485
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5,441
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4,725
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4,724
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4,723
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4,716
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4,417
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4,414
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4,160
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4,150
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4,089
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4,089
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4,054
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4,054
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3,875
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3,874
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3,747
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3,747
Brand
3,377
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3,320
Einzelhandel
3,093
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3,093
E-commerce
2,696
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2,683
Emotion
2,619
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2,364
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2,364
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2,257
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2,231
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2,214
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29,149
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5,023
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Article
61,502
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489
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Aufsatz in Zeitschrift
Article in journal
61,991
Graue Literatur
10,949
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10,949
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9,336
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9,336
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8,649
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7,833
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4,766
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3,488
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3,392
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3,392
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2,733
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2,064
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1,818
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1,316
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1,175
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1,175
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1,171
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Han, Heesup
114
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101
Gierl, Heribert
90
Lusk, Jayson L.
76
Phau, Ian
75
Dwivedi, Yogesh Kumar
71
Khare, Arpita
69
Grewal, Dhruv
68
Septianto, Felix
65
Loureiro, Sandra Maria Correia
63
Belk, Russell W.
62
Paul, Justin
62
Pelsmacker, Patrick de
62
Vrontis, Demetris
62
Eisend, Martin
61
Herrmann, Andreas
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Laroche, Michel
55
Ko, Eunju
54
Pitt, Leyland F.
52
Walsh, Gianfranco
51
Diamantopoulos, Adamantios
50
Kaiser, Harry M.
48
Sharma, Piyush
48
Bagozzi, Richard P.
47
Kumar, V.
47
Melewar, T. C.
47
Kim, Jungkeun
46
Bang, Nguyen
45
Hollebeek, Linda D.
45
Taylor, Charles Raymond
45
Thaichon, Park
44
Verhoef, Peter C.
44
Rajagopal
43
Wiedmann, Klaus-Peter
42
Dens, Nathalie
41
O'Cass, Aron
41
Das, Gopal
40
Lim, Weng Marc
40
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Sullivan Conference on Global Antitrust Law and Policy <2002, Minneapolis, Minn.>
5
University of Minnesota
5
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Europäische Kommission
2
Mattersburger Kreis für Entwicklungspolitik an den Österreichischen Universitäten
2
Academy of Marketing
1
Academy of Marketing Science
1
Air Transport Research Society
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Bank Conference on Development Economics - Europe <3, 2001, Barcelona>
1
COVID-19-Consumer Law Research Group
1
Cambridge Political Economy Society
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsches Institut für Entwicklungspolitik
1
Deutschland / Bundesregierung
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäische Union / Rat
1
Europäischer Rechnungshof
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Internationales Arbeitsamt
1
Kulturforum <1985, Budapest>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Russland / Komitet po Statistike
1
University of Chicago / Law School
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
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Journal of business research : JBR
2,355
Journal of retailing and consumer services
1,983
International journal of consumer studies
770
International journal of hospitality management
756
Psychology & marketing
698
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
503
Management science : journal of the Institute for Operations Research and the Management Sciences
433
Asia Pacific journal of marketing and logistics
432
Journal of marketing management : MM
422
Journal of marketing communications
418
The journal of product & brand management
414
Industrial marketing management : the international journal for industrial and high-tech firms
403
Journal of marketing research : JMR
403
The journal of brand management : an international journal
402
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
393
Journal of the Academy of Marketing Science
385
Journal of marketing
380
Journal of strategic marketing
380
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of advertising research
336
Journal of travel and tourism marketing
334
Journal of international consumer marketing
333
Marketing letters : a journal of research in marketing
333
Cogent business & management
325
Journal of retailing
322
Journal of business ethics : JOBE
321
Marketing intelligence & planning
320
Journal of global marketing
318
Tourism management : research, policies, practice
317
International journal of retail & distribution management
305
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
International journal of advertising : the review of marketing communications
294
The journal of consumer marketing
294
Journal of fashion marketing and management
293
Technological forecasting & social change : an international journal
284
International journal of advertising : the quarterly review of marketing communications
277
International journal of contemporary hospitality management
277
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ECONIS (ZBW)
61,991
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1
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
2
International
advertising
strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
International business and economics research journal
8
(
2009
)
5
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
Saved in:
3
Advertising
message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
4
Students' attitude to the marketing communications : cross-cultural aspects
Romanova, Irina Matveevna
;
Noskova, Elena Viktorovna
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 177-185
Persistent link: https://www.econbiz.de/10011721479
Saved in:
5
Multicultural marketplaces : new territory for
international
marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
6
Multicultural marketplaces : new territory for
international
marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
7
Bridging the determinist-interpretivist divide in intercultural competence research
Emontspool, Julie
;
Hansen, Kristian Rune
- In:
European journal of international management : EJIM
14
(
2020
)
2
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012198739
Saved in:
8
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
9
Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia
;
Laurell, Christofer
- In:
Journal of public policy & marketing
39
(
2020
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012534325
Saved in:
10
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
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