Halal endorsements : stirring controversy or gaining new customers?
Bodo B. Schlegelmilch (Institute for International Marketing Management, Wirtschaftsuniversität Wien, Vienna, Austria), Mubbsher Munawar Khan (Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan), and Joe F. Hair (Coles College of Business, Kennesaw State University, Kennesaw, Georgia, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Schlegelmilch, Bodo B. ; Khan, Mubbsher Munawar ; Hair, Joseph F. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 1, p. 156-174
|
| Subject: | Religion | Labelling | Marketing communications | Cross-cultural advertising | Culture sociology | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Markenführung | Brand management | Internationales Marketing | International marketing | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2014-0253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540325