//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Multivariatenanalyse im Di...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
2,554
Market research
2,495
Consumer behaviour
842
Konsumentenverhalten
842
Theory
384
Theorie
383
Verbraucher
382
Consumers
377
USA
243
United States
242
Marketing management
200
Marketingmanagement
200
Deutschland
172
Marketing
172
Germany
166
Bibliometrics
162
Bibliometrie
162
Scientific method
117
Wissenschaftliche Methode
117
Beziehungsmarketing
114
Relationship marketing
114
Befragung
110
Interview
109
Social Web
101
Social web
101
Brand image
97
Markenimage
97
Brand management
94
Markenführung
94
Qualitative Methode
94
Qualitative method
94
Innovation
89
Measurement
82
Messung
82
Conjoint-Analyse
81
Conjoint analysis
80
Marketing theory
77
Marketingtheorie
77
Internet marketing
73
Online-Marketing
72
more ...
less ...
Online availability
All
Undetermined
628
Free
143
Type of publication
All
Article
2,873
Book / Working Paper
51
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2,924
Aufsatz im Buch
1,438
Book section
1,438
Hochschulschrift
1,069
Graue Literatur
1,002
Non-commercial literature
1,002
Thesis
626
Working Paper
584
Arbeitspapier
536
Collection of articles of several authors
433
Sammelwerk
433
Lehrbuch
338
Bibliografie enthalten
284
Bibliography included
284
Aufsatzsammlung
272
Textbook
269
Konferenzschrift
251
Dissertation u.a. Prüfungsschriften
127
Conference proceedings
114
Case study
101
Fallstudie
101
Handbook
73
Handbuch
73
Statistik
72
Reprint
71
Statistics
63
Glossar enthalten
52
Glossary included
52
Amtsdruckschrift
42
Government document
42
Mehrbändiges Werk
42
Multi-volume publication
42
Bibliografie
41
Mikroform
40
Forschungsbericht
37
Festschrift
36
Umfrage
29
Conference paper
28
Konferenzbeitrag
28
more ...
less ...
Language
All
English
2,428
German
468
French
11
Spanish
5
Czech
2
Hungarian
2
Dutch
2
Polish
2
Russian
2
Danish
1
Croatian
1
more ...
less ...
Author
All
Hruschka, Harald
17
Gierl, Heribert
12
Belk, Russell W.
11
Dolnicar, Sara
11
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Wildner, Raimund
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Albers, Sönke
6
Allenby, Greg M.
6
Dahl, Darren W.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Pitt, Leyland F.
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
87
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
55
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Journal of marketing management : MM
46
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
40
International journal of market research
38
Journal of consumer behaviour : an international research review
35
Journal of advertising research
34
Journal of business economics : JBE
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Marketing theory
27
International journal of consumer studies
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of retailing and consumer services
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
21
European journal of marketing : EJM
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Psychology & marketing
17
Journal of targeting, measurement and analysis for marketing
16
The journal of brand management : an international journal
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Marketing intelligence & planning
14
Handelsforschung
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
more ...
less ...
Source
All
ECONIS (ZBW)
2,924
Showing
1
-
10
of
2,924
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nationale Kundenbarometer als Ansatzpunkte zur Verbesserung der Kundenorientierung : Konzept und empirische Ergebnisse des Schweizer Kundenbarometers
Bruhn, Manfred
- In:
Die Unternehmung : Swiss journal of business research …
52
(
1998
)
5
,
pp. 271-295
Persistent link: https://www.econbiz.de/10001254197
Saved in:
2
Besucherstruktur und Besucherverhalten in der Innenstadt : eine Längsschnittanalyse der BAG-Untersuchungen Kundenverkehr 1976 bis 1996
Schuckel, Marcus
- In:
Mitteilungen des Instituts für Handelsforschung an der …
50
(
1998
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10001235552
Saved in:
3
Verbund von Produkt- und Betriebsformenwahl beim Einkaufen in der City, in Subzentren und auf der "grünen Wiese"
Krafft, Manfred
- In:
Handelsforschung
11
(
1996
),
pp. 125-143
Persistent link: https://www.econbiz.de/10001220116
Saved in:
4
Das Kundenforum : qualitatives Praxisinstrument mit Potenzial
Redler, Jörn
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 45-47
Persistent link: https://www.econbiz.de/10003770265
Saved in:
5
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.
;
Seymour, Richard
;
Daellenbach, Kate
- In:
Qualitative market research : an international journal
13
(
2010
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003940025
Saved in:
6
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
7
On asymptotic properties of the parameters of differentiated product demand and supply systems when demographically categorized purchasing pattern data are available
Myojo, Satoshi
;
Kanazawa, Yuichiro
- In:
International economic review
53
(
2012
)
3
,
pp. 887-937
Persistent link: https://www.econbiz.de/10009690944
Saved in:
8
Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Balagué, Christine
;
Valck, Kristine de
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009718234
Saved in:
9
The problems of market segmentation
Cadet, André
;
Lignel, Jean
- In:
European marketing research review
2
(
1967
)
2
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003507967
Saved in:
10
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->