Background: Social supermarkets were developed in Europe after the economic crisis 2008-2014. Their purpose is to decrease food waste that occurs in traditional food supply chains and to ensure access to food to socially endangered citizens. Objectives: This paper analyses the general perception...

The aim of the study is to explore how geomarketing becomes a key element in managing the business model (BM) of an established retailer on the food market. The survey sample comprised 244 stores, whose managers were questioned by means of a semi-structured interview in 2021. Cluster analysis...