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~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
22
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16
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15
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Aufsatz in Zeitschrift
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Shankar, Venkatesh
48
Varadarajan, Rajan
38
Yadav, Manjit S.
20
Berry, Leonard L.
4
Kushwaha, Tarun
4
Narang, Unnati
4
Dotzel, Thomas
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Hunt, Shelby D.
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Kalaignanam, Kartik
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Pavlou, Paul A.
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Rizley, Ross
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Ailawadi, Kusum L.
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Arunachalam S
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Balachander, S.
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Journal of the Academy of Marketing Science
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of retailing
10
AMS review : official publication of the Academy of Marketing Science
9
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9
MSI reports : working paper series
7
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of strategic marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
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Journal of marketing research : JMR
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Review of marketing research
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Advances in applied microeconomics : a research annual
1
Business horizons
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of service research
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Technological forecasting & social change : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
96
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96
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1
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
2
Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan
;
Yadav, Manjit S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
Saved in:
3
How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal
;
Yadav, Manjit S.
;
Varadarajan, Rajan
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
Saved in:
4
Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan
;
Srinivasan, Raji
;
Vadakkepatt, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
Saved in:
5
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
6
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
7
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
8
Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
Saved in:
9
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
Saved in:
10
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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