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~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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Beer
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Brauerei
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Aufsatz in Zeitschrift
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Mizuno, Makoto
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Ishihara, Masakazu
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Kwon, Minjung
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Odagiri, Hiroyuki
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Saji, Akira
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European journal of operational research : EJOR
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International journal of industrial organization
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto
- In:
International journal of industrial organization
8
(
1990
)
4
,
pp. 545-558
Persistent link: https://www.econbiz.de/10001104056
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2
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
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3
Optimal threshold analysis of segmentation methods for identifying target customers
Mizuno, Makoto
;
Saji, Akira
;
Sumita, Ushio
;
Suzuki, Hideo
- In:
European journal of operational research : EJOR
186
(
2008
)
1
,
pp. 358-379
Persistent link: https://www.econbiz.de/10003769534
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