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~type_genre:"Aufsatz in Zeitschrift"
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Business network
16
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12
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Article
60
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Aufsatz in Zeitschrift
Article in journal
61
Aufsatz im Buch
13
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13
research-article
12
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4
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conceptual-paper
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Guercini, Simone
51
Ranfagni, Silvia
21
Runfola, Andrea
15
Milanesi, Matilde
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La Rocca, Antonella
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Ozuem, Wilson
4
Camiciottoli, Belinda Crawford
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Howell, Kerry
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Snehota, Ivan
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Freeman, Susan
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Naeem, Muhammad
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Rovai, Serena
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Salvietti, Giada
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Tunisini, Annalisa
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Akrout, Houcine
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The IMP journal
4
Management decision : MD
3
Piccola impresa : rivista internazionale di studi e ricerche
3
International business review : the official journal of the European International Business Academy
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Entrepreneurship and regional development : an international journal
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European journal of marketing : EJM
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Innovation: organization & management : IOM
1
International journal of process management and benchmarking : IJPMB
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International journal of retail and distribution management
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International journal of wine business research
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International review on public and non-profit marketing
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International studies of management and organization
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Italian journal of marketing : ITJM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
1
Journal of enterprising communities : people and places in the global economy
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of service theory and practice : JSTP
1
Management decision
1
Management research review
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Piccola impresa
1
Psychology & marketing
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Qualitative market research : an international journal
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Service business
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
61
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1
Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone
;
Ranfagni, Silvia
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
Saved in:
2
On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia
;
Guercini, Simone
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
Saved in:
3
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
4
Guanxi and distribution in China : the case of Ferrero Group
Ranfagni, Silvia
;
Guercini, Simone
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 294-310
Persistent link: https://www.econbiz.de/10010366990
Saved in:
5
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
6
Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
Saved in:
7
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
8
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
9
Conviviality in entrepreneurial communities : main results from an exploratory research
Guercini, Simone
;
Milanesi, Matilde
;
Ranfagni, Silvia
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2019
)
3
,
pp. 17-38
Persistent link: https://www.econbiz.de/10012219049
Saved in:
10
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
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