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~type_genre:"Aufsatz in Zeitschrift"
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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
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3
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
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