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Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
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The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390
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Word of mouth : a new advertising discipline
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003613588