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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Lentz, Patrick
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Nijssen, E. J.
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Die Betriebswirtschaft : DBW
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International marketing review
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ECONIS (ZBW)
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Eine empirische Analyse von Determinanten der Kundenbindung im Kontext regionaler Tageszeitungen
Lentz, Patrick
;
Woisetschläger, David M.
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 217-238
Persistent link: https://www.econbiz.de/10003670282
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2
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David
;
Lentz, Patrick
;
Evanschitzky, Heiner
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
Saved in:
3
First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
4
Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
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