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Internetökonomie, Kundenbindung und Portalstrategien
Wirtz, Bernd W.; Lihotzky, Nikolai - In: Die Betriebswirtschaft : DBW 61 (2001) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10001588831
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From tech-led to brand-led - has the internet portal business grown up?
Helm, Clive - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 368-379
Persistent link: https://www.econbiz.de/10003476054
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Micro-entrepreneurs, dependent contractors, and instaserfs : understanding online labor platform workforces
Kuhn, Kristine M.; Maleki, Amir - In: Academy of Management perspectives : AMP 31 (2017) 3, pp. 183-200
Persistent link: https://www.econbiz.de/10011735926
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Valuation of digital platforms : experimental evidence for Google and Facebook
Herzog, Bodo - In: International Journal of Financial Studies : open … 6 (2018) 4, pp. 1-13
This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice...
Persistent link: https://www.econbiz.de/10011964007
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Intermediaries and consumer search
Chen, Yongmin; Zhang, Tianle - In: International journal of industrial organization 57 (2018), pp. 255-277
Persistent link: https://www.econbiz.de/10011979443
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Understanding google's search platform and the implications for antitrust analyses
Yun, John M. - In: Journal of competition law & economics 14 (2018) 2, pp. 311-329
Persistent link: https://www.econbiz.de/10012002579
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How should search ads platform balance ads quality and quantity : comparison between business search and community search ads
Li, Xiaoling; Yan, Hui; Li, Xinjian - In: International journal of services technology and management 22 (2016) 6, pp. 331-347
Persistent link: https://www.econbiz.de/10011665160
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan; Fan, Ming; Tan, Yong - In: Information systems research : ISR 31 (2020) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
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Is Amazon the next Google?
Budzinski, Oliver; Köhler, Karoline H. - In: Ordo : Jahrbuch für die Ordnung von Wirtschaft und … 66 (2015), pp. 263-288
Persistent link: https://www.econbiz.de/10011863837