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Functions and responsibilities of marketing auditors in measuring organisational performance
Mylonakis, John - In: International journal of technology management : IJTM 25 (2003) 8, pp. 814-825
Persistent link: https://www.econbiz.de/10001932605
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A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John - In: Banks and bank systems : international research journal 2 (2007) 3, pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
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Customer relationship management functions : a survey of Greek bank customer satisfaction perceptions
Mylonakis, John - In: The ICFAI University journal of bank management : IJBM 8 (2009) 2, pp. 7-31
Persistent link: https://www.econbiz.de/10003859060
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The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John - In: Banks and bank systems : international research journal 3 (2008) 4, pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
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Private banking services, private banking customer's profile and their investment bahavioral preferences
Mylonakis, John - In: Banks and bank systems : international research journal 4 (2009) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10003988567
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Global efforts to liberalize world trade in services
Mylonakis, John - In: Research in business and management 6 (2019) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10012269403
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Global efforts to liberalize world trade in Services
Mylonakis, John - In: Inventi impact: international trade (2019) 3, pp. 124-129
Persistent link: https://www.econbiz.de/10012431855
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The quality of the relationships between fitness centres and their customers
Athanassopoulou, Pinelopi; Mylonakis, John - In: International journal of sport management and marketing … 5 (2009) 3, pp. 355-366
Persistent link: https://www.econbiz.de/10003824342
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Pricing competition policy in the European airlines industry : a firm behavior model proposal
Kontsas, Stamatis; Mylonakis, John - In: Innovative marketing : IM 4 (2008) 4, pp. 23-27
Persistent link: https://www.econbiz.de/10003816546
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The "January effect" results in the Athens stock exchange (ASE)
Mylonakis, John; Tserkezos, Dikaos - In: Global journal of finance and banking issues 2 (2008) 2, pp. 43-54
Persistent link: https://www.econbiz.de/10003853697