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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Sivakumar, K.
45
Nakata, Cheryl
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Roy, Subroto
7
Dong, Beibei
6
Zhu, Zhen
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Feng, Cong
4
Malhotra, Shavin
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Vimal, K. E. K.
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Zhu, PengCheng
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Balamurugan, C.
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Im, Subin
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Jayasimha, K. R.
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Jeyapaul, R.
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Li, Mei
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Journal of business research : JBR
11
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
International marketing review
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3
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3
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ECONIS (ZBW)
64
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1
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
2
Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009732748
Saved in:
3
The environmental turbulence concept in marketing : a look back and a look ahead
Chatterjee, Lagnajita
;
Feng, Cong
;
Nakata, Cheryl
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288152
Saved in:
4
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
Saved in:
5
A test of the equivalent risk class hypothesis
Sivakumar, K.
- In:
Finance India : the quarterly journal of Indian …
4
(
1990
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10001108561
Saved in:
6
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
7
Knowledge indicators for implementation of knowledge creation : a critical examination using structural equation modeling
Sivakumar, K.
- In:
The IUP journal of knowledge management : IJKM
16
(
2018
)
3
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011981746
Saved in:
8
A unified conceptualization of the attraction effect
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011741479
Saved in:
9
Examining loss aversion for quality versus loss aversion for price
Sivakumar, K.
- In:
Journal of marketing theory and practice
19
(
2011
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10009243280
Saved in:
10
Optimal pricing in tiered markets
Sivakumar, K.
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009769819
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