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~type_genre:"Aufsatz in Zeitschrift"
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Neuromarketing im Sport
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Sports marketing
1,382
Sportmarketing
1,380
Consumer behaviour
876
Konsumentenverhalten
876
Sponsoring
862
Sponsorship
858
Professional sports
790
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121
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118
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sponsorship
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Aufsatz in Zeitschrift
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502
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Graue Literatur
236
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research-article
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Cornwell, T. Bettina
27
Funk, Daniel C.
23
Ko, Yong Jae
23
Biscaia, Rui
20
Kunkel, Thilo
20
Jensen, Jonathan A.
19
O'Reilly, Norm
19
Kwak, Dae Hee
18
Kim, Yu Kyoum
17
Breuer, Christoph
16
Heere, Bob
16
McDonald, Heath
16
Dwyer, Brendan
15
Drayer, Joris
14
Pedersen, Paul M.
14
Shapiro, Stephen L.
14
James, Jeffrey D.
13
Uhrich, Sebastian
13
Doyle, Jason P.
12
Filo, Kevin
12
Greenwell, T. Christopher
12
Grohs, Reinhard
12
Inoue, Yuhei
12
Séguin, Benoit
12
Zhang, James J.
12
Ballouli, Khalid
11
Bennett, Gregg
11
Byon, Kevin K.
11
Carrillat, François A.
11
Chadwick, Simon
11
Koronios, Konstantinos
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Mazodier, Marc
11
Yoshida, Masayuki
11
Chanavat, Nicolas
10
Dickson, Geoff
10
Kim, Kihan
10
Ratten, Vanessa
10
Vrontis, Demetris
10
Cho, Heetae
9
Cobbs, Joe
9
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International journal of sport management and marketing : IJSMM
169
Sport marketing quarterly : preferred journal of the Sport Marketing Association
163
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
150
European Sport management quarterly : ESMQ
119
Sport management review
116
Journal of business research : JBR
65
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
25
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
International journal of advertising : the review of marketing communications
17
Journal of strategic marketing
17
Journal of consumer behaviour : an international research review
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
The journal of business & industrial marketing
13
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
The marketing review
11
Marketing intelligence & planning
10
The journal of product & brand management
10
Tourism management perspectives : TMP
9
European journal of operational research : EJOR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
The service industries journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour
7
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ECONIS (ZBW)
2,137
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1
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of
2,137
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
7
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
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