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~type_genre:"Aufsatz in Zeitschrift"
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Aufsatz in Zeitschrift
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Francescucci, Anthony
5
West, Bettina
5
Hillenbrand, Carola
2
Money, Kevin
2
Ashnai, Bahar
1
Barry, Ben
1
Foster, Mary
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Foster, Mary K.
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Ghobadian, Abby
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Henneberg, Stephan
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Ireland, R. Duane
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Moore, Hélène
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Naudé, Peter
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Journal of marketing education : JME
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Exploring social media user segmentation and online brand profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
2
Exclusively synchronous online (VIRI) learning : the impact on student performance and engagement outcomes
Francescucci, Anthony
;
Rohani, Laila
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
Saved in:
3
Inter-personal and inter-organizational trust in business relationships : an attitude-behavior-outcome model
Ashnai, Bahar
;
Henneberg, Stephan
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 128-139
Persistent link: https://www.econbiz.de/10011447503
Saved in:
4
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
5
Using online class preparedness tools to improve student performance : the benefit of "all-in" engagement
Francescucci, Anthony
;
Kellershohn, Julie
;
Pyle, Martin A.
- In:
Journal of management education : the official …
45
(
2021
)
4
,
pp. 558-578
Persistent link: https://www.econbiz.de/10012592783
Saved in:
6
Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina
;
Moore, Hélène
;
Barry, Ben
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
Saved in:
7
Exploring the impact of social axioms on firm reputation : a stakeholder perspective
West, Bettina
;
Hillenbrand, Carola
;
Money, Kevin
; …
- In:
British journal of management : BJM
27
(
2016
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011568098
Saved in:
8
Building employee relationships through corporate social responsibility : the moderating role of social cynicism and reward for application
West, Bettina
;
Hillenbrand, Carola
;
Money, Kevin
- In:
Group & organization management : an international journal
40
(
2015
)
3
,
pp. 295-322
Persistent link: https://www.econbiz.de/10011300792
Saved in:
9
Style matters : investment performance presentation effects on investor preferences
Terry, Eric
;
West, Bettina
- In:
Global business & economics review
14
(
2012
)
1/2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10009489600
Saved in:
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