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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun; Haley, Eric; Yun, Tai Woong; Chung, Wonjun - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
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Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance : provision and readability of advertising disclosure
Lee, Taejun; Chung, Wonjun; Haley, Eric - In: Journal of consumer policy : consumer issues in law, … 34 (2011) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10009349991
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A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun; Chung, Wonjun; Taylor, Ronald E. - In: The journal of services marketing 25 (2011) 3, pp. 150-164
Persistent link: https://www.econbiz.de/10009230977
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Consumer Sense Making of Political Front Group Messages
Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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Insights into university freshman weight issues and how they make decisions about eating
Childers, Courntey Carpenter; Haley, Eric; Jahns, Lisa - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-328
Persistent link: https://www.econbiz.de/10009531759
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Developing breast health messages for women in rural populations
Haley, Eric; Avery, Elizabeth Johnson; McMillan, Sally J. - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10009531803
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Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun; Yun, Tai Woong; Haley, Eric - In: The journal of services marketing 27 (2013) 2, pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
Lee, Yoon-joo; Haley, Eric; Yang, Kiseol - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 233-253
Persistent link: https://www.econbiz.de/10009757952