Similar Search Results

Program characteristics and price in MBAs : the interactive effects of external quality signals and co-creation processes

Iglesias Argu͏̈elles, Víctor; Entrialgo Suárez, … - In: The international journal of management education 19 (2021) 3, pp. 1-12

Persistent link: https://www.econbiz.de/10013184830

Online platform quality, discount, and advertising : a theoretical analysis

Poddar, Sangita; Banerjee, Tanmoyee; Banerjee, Swapnendu - In: IIMB management review 34 (2022) 1, pp. 68-82

Persistent link: https://www.econbiz.de/10014266981

Pricing hybrid bundles by understanding the drivers of willingness to pay

Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515

Persistent link: https://www.econbiz.de/10011879704

Personal selling in marketing

Olariu, Ioana - In: Studies and scientific researches / Economics edition / … (2017), pp. 95-101

Persistent link: https://www.econbiz.de/10011810970

The role of salesperson communication in luxury selling

Alavi, Sascha; Kocher, Bruno; Dörfer, Sabrina; Habel, … - In: Journal of personal selling & sales management 41 (2021) 4, pp. 301-315

Persistent link: https://www.econbiz.de/10012695210

Monopoly pricing, optimal randomization, and resale

Loertscher, Simon; Muir, Ellen V. - In: Journal of political economy 130 (2022) 3, pp. 566-635

Persistent link: https://www.econbiz.de/10012876177

Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories

Anders, Abram D.; Coleman, Joshua T.; Castleberry, … - In: International journal of business communication : IJBC … 57 (2020) 3, pp. 370-400

Persistent link: https://www.econbiz.de/10012229563

Performance in B2B sales : an explanation of how channel management and communication influence a firm's performance

Maier, Günther - In: Naše gospodarstvo : NG 67 (2021) 3, pp. 38-48

Communication between seller and buyer is done through multiple channels. There are multiple ways to use technical … to review the drivers of a sales process in terms of sales cycles, channels and communication in relation to it's effect … contribution of this review is to understand the various capabilities in channel management and communication that can be adapted …

Persistent link: https://www.econbiz.de/10012664721

When online reviews meet sales volume information : is more or accurate information always better?

Liu, Yang; Feng, Juan; Liao, Xiuwu - In: Information systems research : ISR 28 (2017) 4, pp. 723-743

Persistent link: https://www.econbiz.de/10011791205

Tactical service failure : a case study on public funding as a marketing issue

Harviainen, J. Tuomas; Ekström, Maria; Ojasalo, Jukka - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012199993