When online reviews meet sales volume information : is more or accurate information always better?
Year of publication: |
December 2017
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Authors: | Liu, Yang ; Feng, Juan ; Liao, Xiuwu |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 28.2017, 4, p. 723-743
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Subject: | online reviews | sales volume | market-generated information | pricing strategy | informativeness | herding consumer | Preismanagement | Pricing strategy | Informationswert | Information value | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktinformation | Product information | Information | Informationsverhalten | Information behaviour | Verkauf | Selling | Asymmetrische Information | Asymmetric information |
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