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Scale and scope effects on advertising agency costs
Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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Special issue on Marketing's information technology revolution : implications for consumer welfare and economic performance
Sappington, David Edward Michael (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001770707
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The emerging position of the internet as an advertising medium
Silk, Alvin J.; Klein, Lisa R.; Berndt, Ernst R. - In: Netnomics 3 (2001) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
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Knowledge spillovers and growth in the disagglomeration of the US advertising-agency industry
King, Charles; Silk, Alvin J.; Ketelhöhn, Niels - In: Journal of economics & management strategy : JEMS 12 (2003) 3, pp. 327-362
Persistent link: https://www.econbiz.de/10001786282
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon; Michael, Steven C.; Silk, Alvin J. - In: Review of marketing science 10 (2012) 2, pp. 1-33
Persistent link: https://www.econbiz.de/10009633241
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How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - In: Review of marketing science 10 (2012) 4, pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
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Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger; Silk, Alvin J.; Yu, Shuyi - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 946-963
Persistent link: https://www.econbiz.de/10012668070