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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
21
Konsumentenverhalten
21
Brand management
9
Markenführung
9
Brand
6
Brand image
6
Markenartikel
6
Markenimage
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Article
45
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Aufsatz in Zeitschrift
Article in journal
46
Aufsatz im Buch
14
Book section
14
Reprint
4
Collection of articles of several authors
3
Sammelwerk
3
Guidebook
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Interview
2
Ratgeber
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1
Aufsatzsammlung
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English
42
German
5
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Schmitt, Bernd
46
Zarantonello, Lia
10
Brakus, J. Joško
5
Bellis, Emanuel de
3
Cotte, June
3
Giesler, Markus
3
Jedidi, Kamel
3
Stephen, Andrew T.
3
Wood, Stacy
3
Eisingerich, Andreas B
2
Esch, Franz-Rudolf
2
Gilovich, Thomas
2
Hofstetter, Reto
2
Jampol, Lily
2
Krause, Haiko
2
Kumar, Amit
2
Meyer, Anton
2
Park, C. Whan
2
Park, Jason Whan
2
Zhang, Shi
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
1
Arentze, Theo
1
Baker, Tom
1
Ben Sliman, Malek
1
Biraglia, Alessandro
1
Brakus, J. Jos̆ko
1
Brandes, Leif
1
Chen, Weifeng
1
Clegg, Melanie
1
Dellaert, Benedict G. C.
1
Diehl, Kristin
1
Donkers, Bas
1
Dunn, Elizabeth W.
1
Elger, Christian Erich
1
Fadl, Nader
1
Fast, Nathanael J.
1
Fournier, Susan
1
Friede, Guntram
1
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Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Journal of marketing
3
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Derivatives & financial instruments
1
Die Bank
1
Foundations and trends in marketing : FTMKT
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
46
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1
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
2
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
3
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
4
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
5
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
6
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
7
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
Saved in:
8
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
9
Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
Saved in:
10
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
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