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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
19
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19
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Advertising effects
7
Brand heritage
7
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Aufsatz in Zeitschrift
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Merchant, Altaf
29
Rose, Gregory
22
Ford, John B.
13
Bakir, Aysen
4
Jain, Varsha
4
Orth, Ulrich R.
4
Rose, Mei
4
Gentina, Elodie
3
Karande, Kiran
3
Neill, Stern
3
Pecot, Fabien
3
Bezbaruah, Subhalakshmi
2
Blodgett, Jeffrey G.
2
Choi, Sunmee
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Rose, Gregory M.
2
Sargeant, Adrian
2
Shoham, Aviv
2
Vitell, Scott J.
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Alexander, Elizabeth A.
1
Ambika, Anupama
1
Barnier, Virginie de
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Bartier, Anne-Laure
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Butori, Raphaëlle
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Carlo, Jessica Luo
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DeVilliers, Carina
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Dwivedi, Yogesh Kumar
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Herrmann, Jean-Luc
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Journal of business research : JBR
16
Journal of advertising research
5
Journal of business ethics : JOBE
3
International journal of nonprofit and voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
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Journal of marketing management : MM
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Management information systems : mis quarterly
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ECONIS (ZBW)
43
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1
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
2
Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10011756648
Saved in:
3
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
4
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
5
The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
Saved in:
6
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
7
How personal nostalgia influences giving to charity
Merchant, Altaf
;
Ford, John B.
;
Rose, Gregory
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
Saved in:
8
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
9
Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin
;
Merchant, Altaf
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
Saved in:
10
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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