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Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid; Spieker, Heinrich - In: Handelsforschung 14 (2000), pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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Factors influencing college students' choice of a charity sport event
Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
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How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
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Defining event marketing as engagement-driven marketing communication
Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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Connecting research, teaching and the student experience in innovative ways through participation at major sports events
Fournier, Herve; Velo, Veronica - In: Journal of business case studies 4 (2008) 4, pp. 17-31
Persistent link: https://www.econbiz.de/10003767749