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~type_genre:"Aufsatz in Zeitschrift"
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Eventmanagement : Konzeption,...
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Subject
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Event marketing
511
Event-Marketing
510
Consumer behaviour
202
Konsumentenverhalten
202
Sport event
134
Sportveranstaltung
134
Big event
117
Großveranstaltung
117
Tourism
93
Tourismus
92
Beziehungsmarketing
82
Relationship marketing
82
Customer satisfaction
80
Kundenzufriedenheit
80
Holiday behaviour
79
Urlaubsverhalten
79
Tourism marketing
66
Tourismusmarketing
66
Brand management
62
Markenführung
62
Tourism industry
61
Tourismuswirtschaft
61
Event
53
Brand image
51
Markenimage
51
Veranstaltung
51
Sports
46
Sport
45
USA
43
United States
43
Destination management
38
Destinationsmanagement
38
Dienstleistungsqualität
38
Service quality
38
Emotion
35
Sportmarketing
33
Sports marketing
33
Experiential marketing
32
Sponsoring
32
Sponsorship
32
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Undetermined
217
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30
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Article
513
Book / Working Paper
19
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Hochschulschrift
4,377
Thesis
2,914
Dissertation u.a. Prüfungsschriften
2,045
Lehrbuch
1,577
Collection of articles of several authors
1,557
Sammelwerk
1,557
Aufsatzsammlung
1,474
Textbook
1,193
Graue Literatur
921
Non-commercial literature
921
Bibliografie enthalten
846
Bibliography included
846
Konferenzschrift
631
Case study
558
Fallstudie
558
Article in journal
532
Ratgeber
417
Aufsatz im Buch
376
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376
Guidebook
362
Handbook
351
Handbuch
351
Bibliographie
289
Working Paper
272
Arbeitspapier
265
Conference proceedings
207
Glossar enthalten
145
Glossary included
145
Wörterbuch
138
Festschrift
102
Fallstudiensammlung
94
Einführung
80
Universitätsschrift
75
Collection of articles written by one author
68
Sammlung
68
Amtsdruckschrift
65
Government document
65
Nachschlagewerk
64
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64
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English
499
German
29
French
4
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Fairley, Sheranne
11
Scheinbaum, Angeline Close
7
Taheri, Babak
6
Schmitt, Bernd
5
Drengner, Jan
4
Lacey, Russell
4
Wong, IpKin Anthony
4
Zarantonello, Lia
4
Arcodia, Charles
3
Atwal, Glyn
3
Brakus, J. Joško
3
Cai, Liping A.
3
Carlson, Jamie
3
Dias, Álvaro Lopes
3
Filo, Kevin
3
Funk, Daniel C.
3
Jahn, Steffen
3
Kim, Jong-hyeong
3
Krishen, Anjala S.
3
Kwiatkowski, Grzegorz
3
Lee, Woojin
3
Li, Mimi
3
Lovegrove, Hannah
3
Moital, Miguel
3
O'Brien, Danny
3
Page, Stephen J.
3
Schnitzer, Martin
3
Shobeiri, Saeed
3
Suh, Eunju
3
Tyler, B. David
3
Van Niekerk, Mathilda
3
Walker, Matthew
3
Williams, Alistair
3
Wood, Emma H.
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Altschwager, Teagan
2
Armbrecht, John
2
Barajas, Angel
2
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Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
Published in...
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Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Journal of business research : JBR
16
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
Sport management review
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The journal of brand management : an international journal
7
Journal of advertising research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of vacation marketing : an international journal
5
Marketing : ZFP ; journal of research and management
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
The marketing review
4
African journal of business and economic research : AJBER
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Arts marketing : an international journal ; AM
3
Journal of business case studies
3
Journal of food products marketing
3
Journal of nonprofit & public sector marketing
3
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ECONIS (ZBW)
532
Showing
1
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10
of
532
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date (oldest first)
1
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
2
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
3
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
4
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
5
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
6
Factors influencing college students' choice of a charity sport event
Won, Doyeon
;
Park, Meungguk
;
Lee, Young-Joo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010406127
Saved in:
7
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
8
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
9
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
10
Connecting research, teaching and the student experience in innovative ways through participation at major sports events
Fournier, Herve
;
Velo, Veronica
- In:
Journal of business case studies
4
(
2008
)
4
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003767749
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