Our paper examines the challenging task of analysing the dynamics of Competitive Intelligence (CI) budgets within the Romanian software companies. The paper doesn’t seek to find the optimal pattern of allocating CI budgets from the business turnover, as every organization involved in software...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...