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What is dark about the dark-side of business relationships?
Abosag, Ibrahim; Yen, Dorothy A.; Barnes, Bradley R. - In: Industrial marketing management : the international … 55 (2016), pp. 5-9
Persistent link: https://www.econbiz.de/10011503388
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.; Barnes, Bradley R. - In: Industrial marketing management : the international … 40 (2011) 3, pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
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Enhancing firm performance through internal market orientation and employee organizational commitment
Yu, Qionglei; Yen, Dorothy A.; Barnes, Bradley R.; … - In: International journal of human resource management 30 (2019) 6, pp. 964-987
Persistent link: https://www.econbiz.de/10012194291
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Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An; Lin, Chad; Yen, Dorothy A. - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi; Liu, Martin J.; Luo, Jun; Yen, Dorothy A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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Acculturation in the social media : myth or reality? : analysing social-media-led integration and polarisation
Yen, Dorothy A.; Dey, Bidit - In: Technological forecasting & social change : an … 145 (2019), pp. 426-427
Persistent link: https://www.econbiz.de/10012134589
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Away from home : how young Chinese consumers travel with global brands?
Cappellini, Benedetta; Hosany, Sameer; Yen, Dorothy A.; … - In: Journal of retailing and consumer services 46 (2019), pp. 87-94
Persistent link: https://www.econbiz.de/10011980802
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The role of Guanxi in green supply chain management in Asia's emerging economies : a conceptual framework
Geng, Ruoqi; Mansouri, S. Afshin; Aktas, Emel; Yen, … - In: Industrial marketing management : the international … 63 (2017), pp. 1-17
Persistent link: https://www.econbiz.de/10011730067
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Guanxi GRX (ganqing, renqing, xinren) and conflict management in Sino-US business relationships
Yen, Dorothy A.; Abosag, Ibrahim; Huang, Yu-An; Bang, Nguyen - In: Industrial marketing management : the international … 66 (2017), pp. 103-114
Persistent link: https://www.econbiz.de/10011775991