//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Being true to oneself : invest...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
13
Markenführung
13
Advertising effects
12
Brand image
12
Markenimage
12
Werbewirkung
12
Advertising
7
Brand
7
Markenartikel
7
Werbung
7
Celebrity endorsement
6
Celebrity-Werbung
6
Social Web
6
Social web
6
Beziehungsmarketing
4
Emotion
4
Internet marketing
4
Marketing cooperation
4
Marketingkooperation
4
Online-Marketing
4
Phonetic symbolism
4
Priming
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Children
3
Confidence
3
Congruence
3
Credibility
3
Customer value
3
Gesundheit
3
Glaubwürdigkeit
3
Health
3
Kinder
3
Kundenwert
3
Social values
3
Soziale Werte
3
Value creation
3
Vertrauen
3
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Article
43
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
43
Aufsatz im Buch
2
Book section
2
Case Study
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
43
Author
All
Ilicic, Jasmina
31
Webster, Cynthia M.
17
Kulczynski, Alicia
15
Baxter, Stacey M.
12
Baxter, Stacey
5
Brennan, Stacey M.
3
Loane, Susan Stewart
3
Dhaoui, Chedia
2
Lowrey, Tina M.
2
Aleti, Torgeir
1
Blakemore, Jason
1
Brennan, Stacey
1
Carrillat, François A.
1
Chan, Eugene Y.
1
Chang, Frances Y. M.
1
Crouch, Roberta
1
D'Alessandro, Steven
1
Daellenbach, Kate
1
De Vos, Svetlana
1
Gupta, Samir
1
Harrigan, Paul
1
Jack, Robert
1
Leckie, Civilai
1
Mirzaei, Abas
1
Polonsky, Michael J.
1
Quester, Pascale
1
Rayner, Ethan
1
Ruskin, Jennifer
1
Seymour, Richard
1
Seymour, Richard G.
1
Siuki, Helen
1
Tan, Lay Peng
1
Vincent, Nathan A.
1
Woodside, Arch G.
1
Zur, Andrew
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Australasian marketing journal
3
European journal of marketing : EJM
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
European journal of marketing
2
Qualitative market research : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : JMO
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
2
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
3
Effects of multiple endorsements and consumer-celebrity attachment on attitude and purchase intention
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 230-237
Persistent link: https://www.econbiz.de/10009308819
Saved in:
4
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
5
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
6
Why create value for others? An exploration of social entrepreneurial notives
Ruskin, Jennifer
;
Seymour, Richard G.
;
Webster, Cynthia M.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1015-1037
Persistent link: https://www.econbiz.de/10011602789
Saved in:
7
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
8
Social capital and consumer value co-created within an online health community
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10011779103
Saved in:
9
Social media sentiment analysis : lexicon versus machine learning
Dhaoui, Chedia
;
Webster, Cynthia M.
;
Tan, Lay Peng
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 480-488
Persistent link: https://www.econbiz.de/10011814478
Saved in:
10
Pre and post-entry resource needs for international entrepreneurs : the role of government and industry networks
Chang, Frances Y. M.
;
Jack, Robert
;
Webster, Cynthia M.
- In:
Journal of management & organization : JMO
23
(
2017
)
2
,
pp. 186-205
Persistent link: https://www.econbiz.de/10011915343
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->