Narrow search
Showing 1 - 10 of 12,910
Cover Image
The factors affecting the green brand equity of electronic products : green marketing
Delafrooz, Narges; Goli, Armin - In: Cogent business & management 2 (2015), pp. 1-12
modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …
Persistent link: https://www.econbiz.de/10012036490
Cover Image
The green brand marketing strategies that utilize word of mouth : survey on green electronic products in Indonesia
Haryanto, Budhi; Budiman, Santi - In: Global business and finance review 21 (2016) 2, pp. 20-33
Persistent link: https://www.econbiz.de/10011608080
Cover Image
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Cover Image
Perception of green brand in an emerging innovative market
Mourad, Maha; Ahmed, Yasser Serag Eldin - In: European journal of innovation management : EJIM 15 (2012) 4, pp. 514-537
Persistent link: https://www.econbiz.de/10009664442
Cover Image
Investigating the types of value and cost of green brands : proposition of a conceptual framework
Papista, Erifili; Krystallis, Athanasios - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10009785879
Cover Image
Antecedents of green brand equity : an integrated approach
Pui Fong Ng; Butt, Muhammad Mohsin; Kok Wei Khong; Fon … - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Cover Image
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Cover Image
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel; Capelleveen, Guido van; Yazan, Devrim Murat - In: Business strategy and the environment 33 (2024) 2, pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Cover Image
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna; Perrigot, Rozenn; Dada, Olufunmilola - In: Business strategy and the environment 33 (2024) 2, pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Cover Image
Does green brand positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish; Qureshi, Ishtiaq Hussain - In: Business strategy and the environment 31 (2022) 7, pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203