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~type_genre:"Aufsatz in Zeitschrift"
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Service-dominant logic
17
Service-Dominant Logic
15
Betriebliche Wertschöpfung
11
Value creation
11
Customer integration
9
Kundenintegration
9
Beziehungsmarketing
8
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8
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7
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7
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7
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7
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11
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Article
72
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Aufsatz in Zeitschrift
Article in journal
77
Aufsatz im Buch
19
Book section
19
Case study
7
Collection of articles of several authors
7
Fallstudie
7
Sammelwerk
7
Konferenzschrift
6
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4
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Mele, Cristina
41
Gummesson, Evert
28
Polese, Francesco
23
Russo Spena, Tiziana
18
Pels, Jaqueline
9
Barile, Sergio
6
Carrubbo, Luca
5
Di Bernardo, Irene
4
Saviano, Marialuisa
4
Bruni, Roberto
3
Marzullo, Marialuisa
3
Badinelli, Ralph D.
2
Caputo, Francesco
2
Colurcio, Maria
2
Corsaro, Daniela
2
Di Nauta, Primiano
2
Díaz-Méndez, Montserrat
2
Kaartemo, Valtteri
2
Kuusela, Hannu
2
Nenonen, Suvi
2
Ng, Irene
2
Närvänen, Elina
2
Quero, María José
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Sarno, Debora
2
Spano, Maria
2
Vargo, Stephen L.
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Alinaghian, Leila
1
Andreu, Luisa
1
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1
Chandler, Jennifer D.
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1
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1
Edvardsson, Bo
1
Friman, Margareta
1
Frow, Pennie
1
Grönroos, Evert
1
Gustafsson, Anders
1
Hausman, Angela
1
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Naples Forum on Service <2, 2011, Capri>
1
Naples Forum on Service <3., 2013, Ischia>
1
Naples Forum on Service <4., 2015, Neapel>
1
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Journal of service management
8
The journal of business & industrial marketing
7
Journal of business research : JBR
6
International journal of quality and service sciences
4
Journal of business market management : JBM
4
Journal of service theory and practice : JSTP
4
Managing service quality : MSQ ; an international journal
4
Marketing theory
4
The TQM journal : the international review of organizational improvement
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of customer behaviour
3
Journal of the Academy of Marketing Science
3
Italian journal of marketing : ITJM
2
Journal of macromarketing
2
Journal of service theory and practice
2
Australasian marketing journal
1
Die Betriebswirtschaft : DBW
1
Economia e politica industriale
1
European journal of marketing
1
European management journal
1
International journal of contemporary hospitality management
1
International journal of cross cultural management : CCM
1
International journal of markets and business systems
1
Journal of business market management : jbm
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of organizational change management
1
Journal of retailing and consumer services
1
Piccola impresa
1
Qualitative research in organizations and management : an international journal
1
Service science
1
The journal of services marketing
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ECONIS (ZBW)
77
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1
Complexity and viability in service ecosystems
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Marketing theory
19
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012001470
Saved in:
2
Once upon a time ... technology : a fairy tale or a marketing story? : editorial
Mele, Cristina
;
Polese, Francesco
;
Gummesson, Evert
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 965-973
Persistent link: https://www.econbiz.de/10012178594
Saved in:
3
Naples Forum 2015 special issue
Polese, Francesco
(
ed.
);
Mele, Cristina
(
ed.
); …
-
Naples Forum on Service <4., 2015, Neapel>
-
2017
Persistent link: https://www.econbiz.de/10011797932
Saved in:
4
Guest editorial: Value co-creation as a complex adaptive process
Polese, Francesco
;
Mele, Cristina
;
Gummesson, Evert
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 926-929
Persistent link: https://www.econbiz.de/10011797934
Saved in:
5
The Naples Forum on Service : developing theory through the practices of a community
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Marketing theory
16
(
2016
)
2
,
pp. 266-268
Persistent link: https://www.econbiz.de/10011495732
Saved in:
6
The 2013 Naples Forum on Service
Gummesson, Evert
;
Mele, Cristina
;
Polese, Francesco
- In:
Journal of business market management : JBM
6
(
2013
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10010232739
Saved in:
7
Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert
;
Mele, Cristina
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 181-198
Persistent link: https://www.econbiz.de/10008758135
Saved in:
8
Editorial : network & systems theory suggestions to service research
Polese, Francesco
- In:
Journal of business market management : JBM
5
(
2012
)
2
,
pp. 3-6
Persistent link: https://www.econbiz.de/10009626294
Saved in:
9
B2B is not an island!
Gummesson, Evert
;
Polese, Francesco
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 337-350
Persistent link: https://www.econbiz.de/10009524514
Saved in:
10
Total quality management, gestione della conoscenza e sviluppo di learning organization
Mele, Cristina
- In:
Economia e politica industriale
29
(
2002
)
113
,
pp. 113-148
Persistent link: https://www.econbiz.de/10001962283
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