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~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
31
Konsumentenverhalten
31
China
10
Marketing management
8
Marketingmanagement
8
Cultural identity
7
Kulturelle Identität
7
Advertising
6
Advertising effects
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Asia
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Asien
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Beziehungsmarketing
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Marketing
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Relationship marketing
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Werbewirkung
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Werbung
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Brand image
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Einzelhandel
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International marketing
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Internationales Marketing
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Islam
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Verkaufsförderung
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Youth
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E-commerce
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Electronic Commerce
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Food consumption
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Islamic finance
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Islamisches Finanzsystem
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Lebensmittelkonsum
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31
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Article
62
Book / Working Paper
7
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Aufsatz in Zeitschrift
Article in journal
69
Collection of articles of several authors
7
Sammelwerk
7
research-article
3
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Konferenzschrift
1
back-matter
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conceptual-paper
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editorial
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non-article
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English
69
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Fam, Kim Shyan
51
Richard, James E.
18
Yang, Zhilin
6
Hiram Ting
5
Seo, Yuri
5
Waller, David S.
5
Cham Tat Huei
4
Cheah, Jun-Hwa
4
Gadekar, Mahesh
4
Krisjanous, Jayne
4
Brandão, Amélia Maria Pinto da Cunha
3
Kadirov, Djavlonbek
3
Li, Yongqiang
3
Memon, Mumtaz Ali
3
Buchanan-Oliver, Margo
2
Chow, Cheris W. C.
2
Chung, Kim-choy
2
Cruz, Angela Gracia B.
2
Edu, Tudor
2
Gazley, Aaron
2
Grohs, Reinhard
2
Holdsworth, David K.
2
Józsa, László
2
Li, Qi
2
Liu, Yang
2
Luk, Chung-leung
2
László, Józsa
2
McNeill, Lisa S.
2
Negricea, Costel-Iliuţă
2
Renton, Michelle
2
Singh, Gurmeet
2
Waller, David
2
Wan, Wendy W. N.
2
Zaharia, Razvan
2
Zhang, Honghong
2
Bakri, Marlini
1
Bardakci, Ahmet
1
Bazylewich, Martin
1
Ben Dahmane Mouelhi, Norchène
1
Biggemann, Sergio
1
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Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic marketing : JIMA
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal
2
International journal of consumer studies
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of event and festival management
1
Journal of Asia Pacific business
1
Journal of East-West business
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Scientific Annals of Economics and Business
1
The journal of brand management : an international journal
1
The open business journal
1
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ECONIS (ZBW)
69
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1
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
2
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
3
Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting
;
Fam, Kim Shyan
;
Hwa, Jacky Cheah Jun
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
Saved in:
4
Chinese social capital in a business context : the impact of business ethics, business etiquette and business orientation on relationship building and performance
Fam, Kim-Shyan
;
Kadirov, Djavlonbek
;
Bardakci, Ahmet
; …
- In:
European journal of international management : EJIM
17
(
2022
)
2/3
,
pp. 253-289
Persistent link: https://www.econbiz.de/10012887527
Saved in:
5
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
6
Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan
;
Richard, James E.
;
Hiram Ting
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
Saved in:
7
Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha
;
Faria, Inês
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
Saved in:
8
CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
Saved in:
9
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
Saved in:
10
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
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