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A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform

Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110

Persistent link: https://www.econbiz.de/10012490947

The influence of flow experience in the augmented reality context on psychological ownership

Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon; … - In: International journal of advertising : the review of … 40 (2021) 6, pp. 922-944

Persistent link: https://www.econbiz.de/10012623907

Third-party organization endorsement impacts on perceived value and B2B customer loyalty

Yuan, Chun Lin; Moon, Hakil; Kim, Kyung Hoon; Wang, Shuman - In: Industrial marketing management : the international … 90 (2020), pp. 221-230

Persistent link: https://www.econbiz.de/10012322045

Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values

Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013169569

Factors influencing parasocial relationship in the virtual reality shopping environment : the moderating role of celebrity endorser dynamism

Yuan, Chunlin; Wang, Shuman; Liu, Yue; Ma, Jenny Weichen - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 398-413

Purpose This paper explores the driving factors of parasocial relationship (PSR) in the virtual reality (VR) shopping environment, and how this relationship affects brand equity. The study also investigates the moderating role of the celebrity endorser dynamism (CED) in the relationship between...

Persistent link: https://www.econbiz.de/10013553062

AI service impacts on brand image and customer equity : empirical evidence from China

Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76

Persistent link: https://www.econbiz.de/10013493098