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~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
14
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9
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9
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Aufsatz in Zeitschrift
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33
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33
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Chang, Chun-Tuan
18
Chang, Chun-tuan
9
Cheng, Zhao-Hong
6
Chu, Xing-Yu
5
Lee, Yu-Kang
5
Lee, Yu-kang
5
Chen, Pei-Chi
3
Huang, Min-Hsin
3
Lee, Hsiao-Ching
3
Huang, Guei-Hua
2
Bilgihan, Anil
1
Chang, Chia-Han
1
Chang, Hui-Wen
1
Chen, I-Chun
1
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1
Chu, Ying-Yu Marcos
1
Feng, Ching-Chiao
1
Huang, Min-hsin
1
Huang, Yi-Chun
1
Huang, Yi-Feng
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Kao, Shih-Ting
1
Korfiatis, Nikolaos
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Kung, Ming-Tsung
1
Lee, Angela Y.
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Liu, Hsiu-wen
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Okumus, Fevzi
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Shih, Li-Ting
1
Tsai, I-Ting
1
Tung, Minh-Hsuan
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1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
6
Journal of business research : JBR
2
Psychology & marketing
2
The journal of services marketing
2
Business strategy and the environment
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of service management
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
33
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Effects of message framing, vivideness congruency and statistical framing on responses to charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 195-220
Persistent link: https://www.econbiz.de/10003978075
Saved in:
3
Framing public policy : the impacts of political sophistication and nature of public policy
Lee, Yu-kang
;
Chang, Chun-tuan
- In:
The social science journal
47
(
2010
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10003955432
Saved in:
4
The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Chang, Chun-tuan
;
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 447-478
Persistent link: https://www.econbiz.de/10009301337
Saved in:
5
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
6
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
7
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Saved in:
8
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
9
"I doubt it works!" : the negative impacts of anthropomorphizing healthcare products
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-kang
;
Wang, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304088
Saved in:
10
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
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