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Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo; Jadeja, Ashwin; Vaghela, Krishnaba; … - In: International review on public and non-profit marketing 19 (2022) 4, pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
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Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context
Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230
Persistent link: https://www.econbiz.de/10012596143
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Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity
Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014234447
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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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Testing the influence of donation message-framing, donation size, and product type (Androgynous Luxury Hedonic Vs. Eco-friendly: Utilitarian) on CRM participation intention
Patel, Ritesh Jayantibhai; Thomas, Sujo; Bhatt, Viral - In: Journal of nonprofit & public sector marketing 35 (2023) 4, pp. 391-413
Persistent link: https://www.econbiz.de/10014333847
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Private-label grocery buyers' donation intentions and trust in CRM campaigns : an empirical analysis by employing social identity theory
Thomas, Sujo; Patel, Ritesh; Bhatt, Viral - In: Society and business review 18 (2023) 3, pp. 401-421
Persistent link: https://www.econbiz.de/10014334088
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo; Bhatt, Viral; Patel, Ritesh - In: International journal of emerging markets 19 (2024) 4, pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
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Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh; Bhatt, Viral; Thomas, Sujo; Trivedi, Twinkle - In: International review on public and non-profit marketing 21 (2024) 1, pp. 199-228
Persistent link: https://www.econbiz.de/10014501199