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Determinants of consumption and consumer behaviors in Poland in the context of globalization
Sobczyk, Genowefa - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 219-226
Persistent link: https://www.econbiz.de/10011986121
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Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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A mixed blessing : market-mediated religious authority in neopaganism
Rinallo, Diego; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 425-442
Persistent link: https://www.econbiz.de/10011623734
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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The impact of globalization on consumer behavior in Lubuskie Province in the light of the research
Michałowska, Mariola; Danielak, Wiesław - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 135-146
Persistent link: https://www.econbiz.de/10011515707
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Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep; Sarıal-Abi, Gülen; Hayran, Ceren - In: Journal of international marketing 26 (2018) 1, pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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Globalization and household saving : is there a link?
Chen, Xiaofen - In: Applied economics 49 (2017) 29, pp. 2797-2816
Persistent link: https://www.econbiz.de/10011819729
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International entrepreneurship intention of Omani youths : an empirical causal approach
Chaudhry, Iffat Sabir; Paquibut, Rene Y.; Chabchoub, Habib - In: Small enterprise research 30 (2023) 3, pp. 400-432
Persistent link: https://www.econbiz.de/10014438631
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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Predicting luxury purchases : a new comprehensive framework and research roadmap
Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26
The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...
Persistent link: https://www.econbiz.de/10014536205