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How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca; Krishnamurthi, Lakshman - In: Management science : journal of the Institute for … 62 (2016) 9, pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
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Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
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Online and offline retailing : what we know and directions for future research
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 98 (2022) 1, pp. 152-177
Persistent link: https://www.econbiz.de/10013207546
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 99 (2023) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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Comments on "counterfactual inference for consumer choice across many product categories
Chintagunta, Pradeep K. - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 411-415
Persistent link: https://www.econbiz.de/10012818138
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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure
Chintagunta, Pradeep K. - In: Journal of business & economic statistics : JBES ; a … 16 (1998) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10001231060
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Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
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Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K. - In: Management science : journal of the Institute for … 42 (1996) 11, pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
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A random-coefficients logit brand-choice model applied to panel data
Jain, Dipak - In: Journal of business & economic statistics : JBES ; a … 12 (1994) 3, pp. 317-328
Persistent link: https://www.econbiz.de/10001167097