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~type_genre:"Aufsatz in Zeitschrift"
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How Does CEO Tenure Matter? Th...
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Consumer behaviour
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Aufsatz in Zeitschrift
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Luo, Xueming
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Fong, Nathan M.
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Homburg, Christian
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Kanuri, Vamsi K.
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Lin, Zhijie
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Qin, Marco Shaojun
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Qu, Zhe
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Zhang, Yuchi
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Zheng, Qinqin
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Adamopoulos, Panagiotis
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Bart, Yakov
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Wieseke, Jan
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Information systems research : ISR
5
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
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MIS quarterly
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MIT sloan management review
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MSI reports : working paper series
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New York economic review : journal of the New York State Economics Association
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The journal of financial data science
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ECONIS (ZBW)
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
How does CEO tenure matter? : the mediating role of firm-employee and firm customer relationships
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Strategic management journal
35
(
2014
)
4
,
pp. 492-511
Persistent link: https://www.econbiz.de/10010340124
Saved in:
5
Group-buying deal popularity
Luo, Xueming
;
Andrews, Michelle
;
Song, Yiping
;
Aspara, …
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010345575
Saved in:
6
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
Saved in:
7
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
8
Bequeme Rabattjäger
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 11
Persistent link: https://www.econbiz.de/10010366762
Saved in:
9
Mit der Zeit immer bequemer
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009722363
Saved in:
10
Investor reaction to positive and negative corporate social events
Groening, Christopher
;
Kanuri, Vamsi Krishna
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1852-1860
Persistent link: https://www.econbiz.de/10009772348
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