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Is Islamic brand attitudes influence Thai Muslims' buying behavioural intentions : a quantitative analysis using smart-PLS

Phattharatharaporn Singkheeprapha; Zulfiqar Ali Jumani; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2403-2420

Persistent link: https://www.econbiz.de/10013536320

Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS

Zulfiqar Ali Jumani; Nazlida Muhamad - In: Journal of Islamic marketing 14 (2023) 11, pp. 2771-2797

Persistent link: https://www.econbiz.de/10014428806

Linking digital capability to small business performance : the mediating role of digital business transformation

Prakasa, Yudha; Zulfiqar Ali Jumani - In: Cogent business & management 11 (2024) 1, pp. 1-17

This study investigates the impact of digital capability (DC) on digital business transformation (DBT), and its effect on small business performance (BP). This study adopts a quantitative approach. The theoretical framework uses knowledge-based view (KBV) and dynamic capability theories. This...

Persistent link: https://www.econbiz.de/10014519151