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~type_genre:"Aufsatz in Zeitschrift"
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Solving Share Equations in Log...
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Aufsatz in Zeitschrift
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Ratchford, Brian Thomas
41
Aravindakshan, Ashwin
7
Namin, Aidin
6
Gauri, Dinesh Kumar
4
Kannan, P. K.
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Soysal, Gonca
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Journal of retailing
10
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6
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of economic psychology : research in economic psychology and behavioral economics
3
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ECONIS (ZBW)
48
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1
Solving share equations in logit models using the LambertW function
Aravindakshan, Ashwin
;
Ratchford, Brian Thomas
- In:
Review of marketing science
9
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009505826
Saved in:
2
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
3
How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
Saved in:
4
Managing blood donations with marketing
Aravindakshan, Ashwin
;
Rubel, Olivier
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
Saved in:
5
Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
8
Online pricing : review and directions for research
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10003833070
Saved in:
9
Consumer search behavior and its effect on markets
Ratchford, Brian Thomas
-
2008
Persistent link: https://www.econbiz.de/10003878107
Saved in:
10
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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