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~type_genre:"Aufsatz in Zeitschrift"
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Consumer insights from text an...
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Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
20
Virales Marketing
20
Communication
11
Kommunikation
11
Language
11
Social Web
11
Social web
11
Sprache
11
Personality psychology
10
Persönlichkeitspsychologie
10
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
USA
7
United States
7
language
7
natural language processing
7
word of mouth
7
Emotion
6
Linguistics
6
Linguistik
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Advertising effects
5
Brand management
5
Markenführung
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Perception
5
Text
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Internet marketing
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Online-Marketing
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social perception
4
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Undetermined
32
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7
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Article
78
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Aufsatz in Zeitschrift
Article in journal
78
Arbeitspapier
15
Working Paper
15
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
2
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Aufsatzsammlung
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Language
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English
74
German
4
Author
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Berger, Jonah
55
Packard, Grant
16
Moore, Sarah G.
15
Attai, Deanna J.
4
Berry, Leonard L.
4
Chen, Zoey
4
Danaher, Tracey S.
4
Fitzsimons, Gavan J.
4
Howard, Chuck
4
Moore, Sarah
4
Sela, Aner
4
Boghrati, Reihane
3
Humphreys, Ashlee
3
Moe, Wendy W.
3
Schweidel, David A.
3
Chan, Cindy
2
Fitzsimons, Gráinne
2
Kim, Soyoung
2
Ludwig, Stephan
2
Manchanda, Puneet
2
McFerran, Brent
2
Milkman, Katherine L.
2
Murray, Kyle B.
2
Netzer, Oded
2
Pattabhiramaiah, Adithya
2
Rasmussen, Scott J.
2
Shiv, Baba
2
Sorensen, Alan T.
2
Van Boven, Leaf
2
Weingarten, Evan
2
Wooten, David B.
2
Ahern, S.
1
Akpinar, Ezgi
1
Aribarg, Anocha
1
Barasch, Alixandra
1
Bastos, Wilson
1
Bellezza, Silvia
1
Bhattacharjee, Amit
1
Bollinger, Bryan
1
Bradlow, Eric T.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary journal
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
MSI reports : working paper series
5
Harvard-Business-Manager : das Wissen der Besten
4
Journal of marketing
4
Journal of service research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Consumer psychology review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Health economics review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management studies : JMS
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational change management
1
Journal of retailing and consumer services
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Psychology & marketing
1
The psychologist-manager journal : official journal of the Society of Psychologists in Management
1
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ECONIS (ZBW)
78
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1
In reply: where reshaping communications in healthcare service begins
Berry, Leonard L.
;
Danaher, Tracey S.
;
Moore, Sarah G.
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 517-520
Persistent link: https://www.econbiz.de/10014580304
Saved in:
2
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
3
Commentary: the bumpy road to achieving high-quality cancer conversations
Jacobson, Joseph O.
- In:
Journal of service research
26
(
2023
)
4
,
pp. 511-513
Persistent link: https://www.econbiz.de/10014580302
Saved in:
4
Improving how clinicians communicate with patients : an integrative review and framework
Danaher, Tracey S.
;
Berry, Leonard L.
;
Howard, Chuck
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10014580301
Saved in:
5
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
6
How should companies talk to customers online?
McFerran, Brent
;
Moore, Sarah G.
;
Packard, Grant
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 68-71
Persistent link: https://www.econbiz.de/10011980927
Saved in:
7
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
8
Expanding the tension-reduction model of work stress and alcohol use: comparison of mangerial and non-managerial men and women
Moore, Sarah
;
Sikora, Patricia
;
Grunberg, Leon
; …
- In:
Journal of management studies : JMS
44
(
2007
)
2
,
pp. 261-283
Persistent link: https://www.econbiz.de/10003436629
Saved in:
9
Working with generationally similar or different colleagues : impacts on perceptions of generational stereotypes and work-related attitudes
Moore, Sarah
;
Krause, Alan
- In:
The psychologist-manager journal : official journal of …
24
(
2021
)
2
,
pp. 115-139
Persistent link: https://www.econbiz.de/10012613307
Saved in:
10
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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