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Ethno-Marketing : das unbeachtete Potenzial der Migranten
Liebetrau, Axel - In: Insurance & Innovation ... : Ideen und Erfolgsrezepte … (2011), pp. 119-130
Persistent link: https://www.econbiz.de/10008936487
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Understanding the cultural consumption of a new wave of immigrants : the case of the South Korean community in South West London
Kottasz, Rita - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 100-121
Persistent link: https://www.econbiz.de/10011493005
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Integrating socio-cultural paradigms in nonprofit marketing : the case of blood donation among African communites in Australia
Polonsky, Michael Jay; Renzaho, André M. N.; Brijnath, … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10008667919
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Marketing in der Diaspora
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
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Diaspora marketing
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard business review : HBR 91 (2013) 10, pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
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The bicultural value system : undertaking research among ethnic audiences
Sekhon, Yasmin Kaur; Szmigin, Isabelle - In: International journal of market research : JMRS ; the … 51 (2009) 6, pp. 751-771
Persistent link: https://www.econbiz.de/10003909388
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Migrants and cities : new partnerships to manage mobility
International Organization for Migration - 2015
Persistent link: https://www.econbiz.de/10012875626
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Zielgruppenorientierte Kundenbindungsstrategien im Lebensmitteleinzelhandel : Ergebnisse einer empirischen Untersuchung
Haedrich, Günther - In: Handelsforschung 12 (1997), pp. 71-91
Persistent link: https://www.econbiz.de/10001229942
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What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea; Hille, Stefanie Lena; Wüstenhagen, Rolf - In: Ecological economics : the transdisciplinary journal of … 107 (2014), pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
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Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann; Sandner, Philipp; Welpe, Isabell M. - In: Psychology & marketing 31 (2014) 10, pp. 914-931
Persistent link: https://www.econbiz.de/10010484295