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Ausgewählte Artikel Nov. 1998 - 1999, Schwerpunkt Litauen
Schafir, Schlomo (contributor); Gräwe, K. (contributor) - 2000 - 2. Aufl
Persistent link: https://www.econbiz.de/10001523915
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Management innovation in US public water and wastewater systems
Seidenstat, Paul (contributor); Nadol, Michael (contributor) - 2005
Persistent link: https://www.econbiz.de/10002185776
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EU development policy and poverty reduction : enhancing effectiveness
Hout, Wil (ed.) - 2007
Persistent link: https://www.econbiz.de/10003473119
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Michigan State University contributions to international business and innovation
Cavusgil, S. Tamer (ed.) - 2009
Preface / S. Tamer Cavusgil -- An introduction to the AIM volume on MSU contributions to research in international business and innovation / S. Tamer Cavusgil, Roger J. Calantone -- By the Red Cedar River: the development of my academic life in the field of international marketing and innovation...
Persistent link: https://www.econbiz.de/10012049823
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Winning in Asia, US style : market and nonmarket strategies for success
Aggarwal, Vinod K. (ed.) - 2003 - 1. ed
Persistent link: https://www.econbiz.de/10001645241
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Michigan State University contributions to international business and innovation
Cavusgil, S. Tamer (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003800306
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International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan (ed.) - 1982
Persistent link: https://www.econbiz.de/10003086676
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Persistent link: https://www.econbiz.de/10012255565