Global marketing management : cases and readings
[ed. by] Robert D. Buzzell ..
| Year of publication: |
1995 ; 3. ed.
|
|---|---|
| Other Persons: | Buzzell, Robert Dow (contributor) ; Quelch, John A. (contributor) ; Bartlett, Christopher A. (contributor) |
| Publisher: |
Reading, Mass. : Addison-Wesley |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 686 S. Ill., graph Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 0-201-53972-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000417031