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ECONIS (ZBW)
3,331
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1
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1
The
advertising
and consumer culture reader
Turow, Joseph
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003775409
Saved in:
2
Kellogg on
advertising
& media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
3
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2006
Persistent link: https://www.econbiz.de/10003241080
Saved in:
4
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
5
Decoding Coca-Cola : a biography of a global brand
Crawford, Robert
(
ed.
);
Brennan, Linda
(
ed.
); …
-
2021
will be an essential resource for scholars researching and teaching in the fields of marketing,
advertising
, and …
Persistent link: https://www.econbiz.de/10012255565
Saved in:
6
Marketing in an electronic age
Buzzell, Robert Dow
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541522
Saved in:
7
Advertising
and differentiated products
Baye, Michael R.
(
ed.
);
Nelson, Jon Paul
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001632428
Saved in:
8
Perspectives in management, marketing and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
9
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
times. Joel Edmund Nettey, World President & Chairman, International
Advertising
Association “This well-organised book on …
Persistent link: https://www.econbiz.de/10013203503
Saved in:
10
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
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