Marketing in an electronic age
ed. by Robert D. Buzzell
| Year of publication: |
1985
|
|---|---|
| Other Persons: | Buzzell, Robert Dow (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Marketing | Werbung | Advertising | Computerunterstützung | Computerized method | USA | United States | Telekommunikation | Informationstechnik | Datenverarbeitung |
| Extent: | X, 404 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Papers presented at the 75th Anniversary Colloquium Series 1983/84, Havard Enth. 21 Beitr. Dt. Ausg. u.d.T.:Marketing im Zeitalter der "Compunications" Buzzell, Robert Dow |
| ISBN: | 0-87584-159-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541522