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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Handbook of marketing
Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg (ed.); Kollmann, Tobias (contributor) - 2015 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010528993
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Handbook of business-to-business marketing
Lilien, Gary L. (ed.) - Institute for the Study of Business Markets - 2012
variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The …
Persistent link: https://www.econbiz.de/10011851433
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589