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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Production of culture, cultures of production
Du Gay, Paul (contributor) - 1997
Persistent link: https://www.econbiz.de/10008729797
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The Routledge companion to advertising and promotional culture
McAllister, Matthew P. (ed.) - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10010194590
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Icoria special issue
Rosengren, Sara (ed.); Eisend, Martin (ed.) - 2021
Persistent link: https://www.econbiz.de/10012498511
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and … inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
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Consuming modernity : gendered behaviour and consumerism before the baby boom
Warsh, Cheryl Lynn Krasnick (ed.); Malleck, Dan (ed.) - 2013
"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...
Persistent link: https://www.econbiz.de/10011617844
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Special issue: international sources for advertising and marketing history
Hawkins, Richard (ed.); Neilson, Leighann (ed.) - 2022
Persistent link: https://www.econbiz.de/10013328226
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International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520610
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
times. Joel Edmund Nettey, World President & Chairman, International Advertising Association “This well-organised book on …1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 … Practices in a Changing World. …
Persistent link: https://www.econbiz.de/10013203503