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More advertising worldwide

Kloss, Ingomar (ed.); Abdullah, Iskander (contributor) - 2002

Persistent link: https://www.econbiz.de/10001637496

State aid for newspapers : theories, cases, actions

Murschetz, Paul (ed.) - 2013

Persistent link: https://www.econbiz.de/10010243198

State Aid for Newspapers : Theories, Cases, Actions

Murschetz, Paul - 2013

Preface -- Part I: Introduction -- 1 Context, Purpose and Structure of the Book.- 2 State Aid for Newspapers.- Part II: Theories -- 3 State Support for News -- 4 Industrial Subsidies -- 5 Newspaper Subsidies and Journalistic Quality -- 6 State Aid to the Press in the EU -- 7 Press Governance.-...

Persistent link: https://www.econbiz.de/10014017380

Brands : visions and values

Goodchild, John (contributor) - 2001

Persistent link: https://www.econbiz.de/10001548858

Advertising and differentiated products

Baye, Michael R. (ed.); Nelson, Jon Paul (contributor) - 2001

Persistent link: https://www.econbiz.de/10001632428

The advertising and consumer culture reader

Turow, Joseph (ed.) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003775409

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip

Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006

Persistent link: https://www.econbiz.de/10003241080

Kellogg on advertising & media : the Kellogg School of Management

Calder, Bobby J. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003676945

Decoding Coca-Cola : a biography of a global brand

Crawford, Robert (ed.); Brennan, Linda (ed.); … - 2021

will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and …

Persistent link: https://www.econbiz.de/10012255565

Marketing in an electronic age

Buzzell, Robert Dow (contributor) - 1985

Persistent link: https://www.econbiz.de/10013541522

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