'The Handbook of Measurement' is a methodological resource which draws together contributions from the authors of the classic works in measurement studies of the past 25 years. It covers all core issues of measurement, with each chapter focusing on a different element

Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose(c)(p) Antonio Rosa -- Understanding product and market interactions in...