Game Theory Models in Finance -- Game Theory Models in Accounting -- Game Theory Models in Operations Management and Information Systems -- Incentive Contracting and the Franchise Decision -- Cooperative Games and Business Strategy -- Renegotiation in the Repeated Amnesty Dilemma, with Economic...

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government...

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...