0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism … Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics … perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing …

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools …, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent … elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and …