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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner (ed.); Breyer-Mayländer, Thomas (contributor) - 2013
Persistent link: https://www.econbiz.de/10011446255
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Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Tang, Christopher S. (contributor);  … - 2009 - 1
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Persistent link: https://www.econbiz.de/10013521182
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Produktportfoliomanagement
Schmahl, Christian M. (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003872620
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Handbook of research on managerial practices and disruptive innovation in Asia
Ordóñez de Pablos, Patricia (ed.); Zhang, Xi (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012035846
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
Griese, Kai-Michael (ed.) - 2015
Persistent link: https://www.econbiz.de/10010442243
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Handbuch Wirtschaftskommunikation : interdisziplinäre Zugänge zur Unternehmenskommunikation
Kastens, Inga Ellen (ed.); Busch, Albert (ed.) - 2016
Persistent link: https://www.econbiz.de/10011517796
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Helmke, Stefan (ed.); Uebel, Matthias (contributor);  … - 2002 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001633327
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
Helmke, Stefan (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001566983
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Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?
Schmidt, Siegfried J. (ed.); Tropp, Jörg (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10009501505