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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence
Volkmar, Gioia Valentina - 2022
explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen … gemeinsam darauf ab, diese Forschungslücke zu schließen und weitere Forschung in der Schnittstelle von Technologie, Marketing …Although an increasing number of companies are already using or planning to implement AI for various marketing …
Persistent link: https://www.econbiz.de/10013477421
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Marketing health behavior : principles, techniques, and applications
Frederiksen, Lee W. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000739918
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R. (ed.); Hollander, Stanley C. (honouree) - 1988
Persistent link: https://www.econbiz.de/10000744354
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Marketing-Erfolgsfaktoren im Handel
Bruhn, Manfred (ed.) - 1987
Persistent link: https://www.econbiz.de/10000727598
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Marketing in the tourism industry. The promotion of destination regions
Goodall, Brian (ed.); Ashworth, Gregory J. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000731497
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978
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Marketing tourism : a practical guide
Jefferson, Alan; Lickorish, Leonard - 1988
Persistent link: https://www.econbiz.de/10000764713
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Investmentfonds-Management : Anlagestrategie - Performanceanalyse - Marketing
Zeyer, Fred (ed.) - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000876266